His great media presence, his consolidation as the figure of excellence of House music in Spain, his international projection, and the values that define his personality and lifestyle have made Wally the ideal ambassador, relied upon by leading worldwide brands. This results in consistently generating quantitative and qualitative benefits to the brands with which he has been linked, and establishing successful and long-lasting relationships with them. In addition, the continuous search for new horizons through exclusivity and high quality drives his involvement in these initiatives in an active and dynamic way, enriching the creative process with his contributions.